Dave Gullett

Dave Gullett

From “Human Intervention as a Competitive Advantage” by Derek Sivers

Minimizing or Maximizing?

When everyone else is trying to automate everything, using a little human intervention can be a competitive advantage.

The problem is when business owners see it as a cost, instead of an opportunity.Trying to minimize costs, instead of maximize income, quality, loyalty, happiness, connection, and all those other wonderful things that come from real human attention.

You can buy a fancy phone routing system, so people have to listen to 9 options, choose option 5, then listen to 6 more options…

… or …

You can hire a charming person to pick up the phone on the first ring, and make a great impression.

Which one do you think will win you new fans?

https://sivers.org/hi