Minimizing or Maximizing?
When everyone else is trying to automate everything, using a little human intervention can be a competitive advantage.
The problem is when business owners see it as a cost, instead of an opportunity.Trying to minimize costs, instead of maximize income, quality, loyalty, happiness, connection, and all those other wonderful things that come from real human attention.
You can buy a fancy phone routing system, so people have to listen to 9 options, choose option 5, then listen to 6 more options…
… or …
You can hire a charming person to pick up the phone on the first ring, and make a great impression.
Which one do you think will win you new fans?